How to Find Clients for Your Marketing or Website Design Agency

Finding clients as a marketing or website design agency can be challenging, especially when you’re just starting out. However, by leveraging online tools and strategic outreach, you can quickly build a strong client base. Here’s a step-by-step guide on how to do it effectively.

1. Targeting Businesses That Need Help with Their Online Presence

One of the best ways to find potential clients is to identify businesses that lack a strong online presence. You can use websites like Checkatrade, Yelp, or other business directories to find businesses that may need marketing or website design services.

Checking for Google Business Profiles

Many small businesses don’t have a Google Business Profile (GBP), which means they are missing out on valuable online visibility. After finding businesses on Yelp or Checkatrade:

• Check if they have a Google Business Profile by searching for their business name on Google.
• If they don’t have a profile, offer to set it up as a free or low-cost promotional deal.
• Once they are familiar with your work, you can upsell them on additional services like website design, SEO, or social media marketing.
• Optimize their Google Business Profile by adding professional images, descriptions, and business hours to maximize their online reach.

2. Outsourcing Lead Research to Scale Faster

Checking businesses manually takes time, but you can outsource this process. Use Fiverr or other freelancing platforms to hire someone for data entry.

A freelancer can:

• Search Yelp or Checkatrade for businesses.
• Check if they have a Google Business Profile.
• Add businesses without a GBP to a spreadsheet with their contact details.

This allows you to build a list of potential clients efficiently, so you can focus on outreach.

Additionally, you can create a simple Google Sheets or Airtable CRM to track follow-ups and responses from business owners, ensuring you never miss a sales opportunity.

3. Using Apollo.io to Find Decision-Maker Contact Details

Another great tool for lead generation is Apollo.io. This platform helps you find the contact details of decision-makers in almost any industry.

• Use Apollo’s search filters to narrow down businesses by niche, location, and company size.
• Find emails and phone numbers of business owners or marketing managers.
• Send out bulk personalized emails directly from Apollo.io’s email tool, which allows for automation and follow-ups.
• Utilize Apollo’s LinkedIn integration to connect with potential clients on social media before reaching out via email.

4. Building a Long-Term Client Funnel with Content Marketing

While outreach is great for quick wins, long-term client acquisition comes from inbound marketing.

• Set up a website and blog using Webflow.
• Start posting blog articles about topics your potential clients care about, such as SEO tips, website design best practices, and local business marketing strategies.
• Over time, this content will attract organic traffic and potential clients to your website.
• Implement lead magnets, such as free guides or eBooks, to collect email addresses and nurture leads.
• Consider email marketing automation to send newsletters or promotional emails to your growing list of leads.

5. Using Leadpages for High-Converting Landing Pages

If you have some capital, you can speed up client acquisition through paid advertising.

• Use Leadpages to set up a high-converting landing page that promotes your services.
• Run PPC ads on LinkedIn and Google to target business owners looking for marketing or website design help.
• Implement A/B testing on Leadpages to optimize your landing pages for conversions.
• Use retargeting ads to bring back visitors who showed interest in your services but didn’t convert the first time.

6. Engaging in Direct Outreach and Networking

In addition to online outreach, direct networking can bring in high-value clients:

• Join local business networking groups or chambers of commerce to connect with business owners.
• Attend industry events and trade shows where potential clients may need your services.
• Engage in social media networking by joining Facebook groups or LinkedIn communities focused on small business growth and marketing.

Final Thoughts

By combining strategic outreach, automation, and inbound marketing, you can quickly grow your client base. Start with manual outreach using Yelp, Checkatrade, and Apollo.io, outsource the repetitive work to freelancers, and scale up with content marketing and paid ads over time. Additionally, leverage networking opportunities and social media to build long-term client relationships. This method not only helps you land clients quickly but also ensures a steady stream of leads for the long run.