What Is Flippa.com? A Complete Guide to Buying and Selling Online Businesses

Flippa.com is a popular online marketplace where people can buy and sell websites, online businesses, apps, domains, and more. Whether you’re starting your first side hustle or looking to invest in something already profitable, Flippa gives you access to a wide range of online opportunities.

What Can You Buy and Sell on Flippa?

Flippa.com lists all kinds of online properties. Here are some of the most common types:

• E-commerce stores — Like Shopify, dropshipping, or Amazon FBA businesses
• Content sites — Blogs, review sites, and informational websites that earn through ads or affiliates
• SaaS businesses — Subscription-based software products
• Mobile apps — Both iOS and Android
• Domains — From brandable names to keyword-heavy domains
• YouTube channels and social accounts — Often with monetized audiences
• Agencies and tools — Service businesses and online tools with existing customers

Whether you want something small and simple or a business with consistent income, there’s usually a good mix available.

Who Uses Flippa?

The Flippa marketplace is used by a mix of people:

• Individuals and entrepreneurs looking to run their own business
• Investors and online business buyers
• Startups or agencies looking to grow by acquisition
• Private equity firms and family offices

It’s designed to be accessible for beginners, but also has tools suited to more experienced buyers.

How Buying and Selling Works

Flippa walks you through the process, whether you’re selling or buying.

For sellers, you list your online business with details about its traffic, revenue, monetization, and performance.
For buyers, you can browse listings, ask questions, schedule calls, and make offers or bids in auctions.

Some helpful features include:

• Instant value estimates
• Verified financials and traffic tracking (via data integrations)
• Deal rooms for negotiation
• Escrow services for safe transactions
• Legal contracts and optional financing

Flippa also has a “Managed by Flippa” service for certain listings, where their team helps handle the process more directly.

What Kinds of Businesses Are Popular Right Now?

Some of the most popular categories include:

• Shopify and Amazon-based e-commerce stores
• SaaS tools
• Blog and content sites
• AdSense or affiliate websites
• AI tools and apps

Flippa also highlights trends through curated “Collections,” like “Recession-Proof Businesses” or “Beginner-Friendly Sites,” to help you spot what’s in demand.

Is Flippa Beginner Friendly?

Yes. If you’re new to the idea of buying or selling a website or online business, Flippa.com has helpful resources:

• Flippa University — Free guides and videos
• Customer help centre — Answers to common questions
• Step-by-step buyer and seller guides
• A blog with tips on valuation, growth, and online business strategies
• Support staff you can contact directly

Listings for Any Budget

Flippa features listings for almost every price range. You can find:

• Starter sites and small side projects for under £2,500
• Growing businesses making $1,000+ a month
• High-profit companies with asking prices in the six- or seven-figure range

There are filters to help you sort by price, revenue, niche, or platform.

Trust and Safety

Flippa.com puts a lot of focus on trust:

• Verified traffic and revenue where available
• Escrow services to protect both buyer and seller
• Legal and financial partners you can work with
• Listings marked “Verified” after review
• “Managed by Flippa” listings that offer more hands-on support

Still, it’s important to do your own due diligence — just like any other investment.

What Kind of Information Do You Get as a Buyer?

Each listing includes useful insights, like:

• How long the business has been running
• Monthly revenue and profit
• Main sources of traffic
• How it earns money (ads, products, subscriptions, etc.)
• Valuation multiples and growth trends

There are also signals like how many views the listing has and how many people are watching it, which can give a sense of demand.

Summary

Flippa is a go-to platform for buying and selling websites, apps, and online businesses. Whether you want to pick up a blog earning passive income or sell a Shopify store you’ve outgrown, it offers tools, support, and listings for every experience level.

It’s a useful place to find digital opportunities and explore the world of online business — especially if you want a head start instead of building from scratch.

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