Unlimited Design Subscriptions: The New $50K MRR Solo-Agency Trend (2025 Guide)

If freelancing as a solo designer feels like riding a rollercoaster—great months followed by dry spells—the unlimited design subscription model might be your seatbelt. A single, set monthly fee. No endless proposals. Just streamlined, predictable work.

It’s not just theory either. Services like DesignJoy, run by one person, have proven this works—reportedly generating $1.15M in 2023. That kind of proof has kicked off a wave of solo “unlimited” design shops in 2024 and heading into 2025.

Let’s break it down: how it works, why clients like it, what makes it challenging, and the steps to build one yourself without overpromising or burning out.

What is an "unlimited graphic design service"?

An unlimited graphic design service is a subscription-based offer where clients pay a flat monthly rate for ongoing design work. They can submit as many requests as they like—but you handle them one at a time in a queue. Most services advertise 1–2 business day turnarounds, plus unlimited revisions.

Why it clicks:

For clients:

• Predictable, transparent costs (no hourly surprises)
• Simple onboarding and fast starts
• Cancel anytime if workload shifts

For designers:

• Recurring revenue (less chasing projects)
• Fewer messy scope debates
• A clear “product” clients can buy from a landing page

Digital Agency Network outlines these client benefits and why the format has taken off.

Typical structure looks like this:

• One active request per client at a time
• Stated turnaround (1–2 days per task)
• Month-to-month subscriptions, pause/cancel anytime

Case study: DesignJoy's one-person path to $1M+ ARR

DesignJoy is the flagship example. Designer Brett Williams turned a solo subscription service into roughly $95K in monthly recurring revenue. The formula was simple but disciplined:

• Package the work into a clear, scope-limited subscription
• Deliver on promised turnarounds
• Raise prices and cap client slots to manage capacity

The big lesson: this is less about chasing crazy revenue and more about treating your services like a product. Clear expectations + smart pricing + strict bandwidth rules.

DesignJoy’s reported $1.15M in 2023 is what turned heads, but the real takeaway is that one person can run a lean, profitable agency without hiring a big team.

Reality check: the model's five friction points

• Burnout risk: Too many clients at low pricing = endless grind. Fix it by capping client slots and raising rates as demand builds.
• Unlimited vs. output: Clients may assume simultaneous work. Reset expectations clearly: unlimited requests, handled sequentially.
• Revision loops: Unlimited revisions doesn’t mean reworking one slide 20 times. Request consolidated feedback and deliver strong first drafts.
• Quality vs. speed: Keep request sizes manageable so the 1–2 day promise holds. Split large projects into smaller deliverables.
• Churn: Month-to-month means turnover is baked in. Embrace it with an easy pause/resume system and a lightweight waitlist to backfill.

Your mini playbook: launch a one-person design subscription in 30–60 days

1) Position a specific, valuable offer

Pick a niche (e.g., SaaS landing pages, pitch decks, UI for early-stage apps). Spell out what’s included, turnaround times, and the one-request rule. Specificity improves conversions and keeps you sane.

2) Set sustainable pricing

Anchor prices to the value versus a part-time hire. Rates in the market range from a few hundred up to $2K+ per month. Start where your value justifies the number, then nudge it upward as your demand grows. Failory’s pricing overview puts real numbers around this.

3) Build a frictionless workflow

• Create a Trello board per client with Backlog / In Progress / Review / Done.
• Collect consolidated feedback to avoid revision ping-pong.
• Store everything neatly in shared folders so clients can self-serve past assets (e.g., Google Drive).

4) Set communication cadence

Spell out working hours, turnaround times, and response expectations in a welcome kit. Ship fast on small requests; chunk up big ones across phases.

5) Deliver reliably, then templatize

The more you template repeat tasks (ads, one-pagers, social posts), the faster you move. Treat each request as a small sprint. Failory notes most providers deliver within 24–48 hours.

6) Market where momentum lives

Tap your existing network. Post before/after examples, snippets of work, and case studies. Share lessons on LinkedIn, Twitter, or design communities—real work builds trust faster than ads.

7) Scale carefully

• Waitlist new clients rather than stretching too thin
• Add premium tiers only if you can deliver, like faster turnarounds or an extra concurrent request
• If you handle web design, consider pairing your service with quick Webflow builds for bundled value using Webflow’s no-code system

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Website and delivery stack (simple and effective)

• Landing page: One page, direct copy, a showcase of relevant work, FAQs, pricing, and a bold “Subscribe.” If web design is part of your offer, build your site (and client sites) in Webflow for a quality-first approach.
• Ops setup: Keep it lean. Trello boards, shared folders (Google Drive), and a short intake form. Automate only after the basics run smoothly.

2025 outlook: saturated—or still surging?

Competition is heating up, but demand is too. Small businesses still want fast, predictable design help without hiring in-house. The word “unlimited” might shift towards clearer language about throughput, but the subscription DNA is here to stay.

Expect the market to keep splitting: niche, high-priced providers on one side, and lower-cost shops on the other. Either way, as Digital Agency Network points out, clients value speed, clarity, and flexibility. Those reasons aren’t going anywhere.

FAQs

What exactly do clients get with an unlimited graphic design service?

A flat monthly subscription where they can queue unlimited design requests, handled one at a time with set turnarounds and revisions included.

Are these subscriptions truly "unlimited"?

Unlimited requests, yes. Unlimited simultaneous output, no. That’s why the one-request-at-a-time rule matters.

How much do unlimited design plans cost?

Anywhere from a few hundred dollars monthly to $2,000+ for specialized services with faster turnarounds. Failory compiles industry benchmarks.

How fast is the turnaround time?

Most providers land in the 1–2 business day window for single-asset tasks; bigger projects are split up. Failory notes these norms.

Can a solo designer really hit $50K MRR?

Yes, but it’s rare. More realistic is aiming for a smaller, high-margin base that grows sustainably with price adjustments and client caps. DesignJoy’s $1.15M year proves the ceiling exists.

Bottom line

Unlimited design subscriptions aren’t a hack; they’re just a smarter container for your design skills. Clients win with predictability, speed, and flexibility. Designers win with recurring income and less scope creep.

Play it tight: define scope, set expectations, guard your bandwidth, and price to value. With consistency and small improvements over time, you can build a steady, solo-run design business in 2025 that compounds both income and reputation.