Lifestyle vs Performance Business: How To Decide What You Are Really Building
A practical guide for founders choosing between a lean 4 to 12 person lifestyle business and a 30+ person performance company built to sell.
Latest
How To Build “Boring” SaaS That Cannot Fail: Inside Mike’s 200k MRR Playbook
Mike quietly built five “boring” bootstrapped SaaS apps to 200k MRR. Here is how his repeatable playbook works, where it breaks, and how to shrink it for solo founders.
youtube-ranking
10 YouTube SEO Optimization Tips to Rank Higher in 2025
For solo founders and small marketing teams, YouTube often feels like an unconquerable mountain. You spend hours creating great content, hit "publish," and are met with a handful of views. It's easy to assume that only channels with massive production budgets and pre-existing audiences can succeed.
website-tracking
Google Analytics for Small Business Guide
Trying to run a small business without data is like driving through a new city at night with the headlights off. You might get somewhere, but you'll probably miss your turn and run over a few curbs along the way. Google Analytics is your map and your headlights,
subject-lines
How to Improve Email Open Rates and Boost Engagement
If your email open rates are in the gutter, you have to play detective before you can play doctor. Nine times out of ten, the problem isn't some complex, hidden issue. It's usually one of three things: a sketchy sender reputation, boring subject lines, or a
strategies
12 Best seo writing tools You Should Know
Creating SEO content that ranks requires more than just good writing. It demands a strategic approach powered by data, competitor analysis, and optimization. This is where SEO writing tools become indispensable, transforming your content creation from a guessing game into a repeatable, high-performance process. These platforms solve the core problem
youtube-growth
8 YouTube Thumbnail Design Tips to Boost CTR in 2025
Why Your Thumbnails Are Your Silent Salesperson Your thumbnail is the first thing viewers see when browsing YouTube. A well-crafted cover can boost click-through rates, attract ideal clients, and turn casual viewers into subscribers. In this guide you’ll find 8 precise youtube thumbnail design tips tailored for solo founders
sales-navigator
Linkedin lead generation strategies: 7 proven tactics
For solo founders and small teams, LinkedIn isn't just a professional network, it's a primary growth engine. However, generic advice like 'be active' and 'post consistently' doesn't produce measurable results when your time and resources are limited. Founders need efficient,
profit-strategy
A Smart Pricing Strategy for Small Business Growth
A solid pricing strategy for a small business is about so much more than just covering your costs. It's about knowing your numbers, sure, but it’s also about understanding your market and what your customers truly value. When you nail this, you move from just surviving to
win-clients
How to write consulting proposal that wins clients
Let's get one thing straight about writing a consulting proposal: it’s not a sales pitch. It's a confirmation. This document is the final handshake before the work begins. It should clearly mirror the client's problem, outline the solution you've already discussed,
Webflow in 2025: The Definitive Case for Building High-Value Agency Businesses and Enterprise-Ready Solutions
Why Webflow now matters most for modern B2B and SaaS agencies
content-strategy
Your SEO Content Brief Template for Flawless Workflow
An SEO content brief is essentially a blueprint for a piece of content. It’s a structured document that lays out everything a writer needs to create something that’s not only well-written but also laser-focused on ranking in search engines and hitting specific marketing goals. At its core, it