Advanced Web Ranking vs Frase: Best SEO Tool in 2025?
Compare Advanced Web Ranking vs. Frase to discover the best SEO tool for keyword tracking or content creation. Explore features, pricing, and reviews.
If you're trying to grow your website traffic, picking the right SEO tool can make a big difference. In this article, we compare Advanced Web Ranking (AWR) and Frase—two popular tools with different strengths.
- AWR is great for tracking keyword rankings and checking how competitors are performing. It's built for agencies and SEO teams.
- Frase helps you create SEO-friendly content using AI. It's a favorite among bloggers, marketers, and content creators.
This guide breaks down what each tool does, how much they cost, what users say, and when you might want to use both.
What is Advanced Web Ranking?
Advanced Web Ranking (AWR) is a keyword tracking tool that helps you monitor how your website ranks on search engines. It’s been around since 2002 and is used by companies like Apple and Microsoft (according to Crozdesk).
Key Features of AWR
- Keyword Tracking: Check your rankings daily, weekly, or even hourly. AWR works with over 4,000 search engines, including Google, Bing, and YouTube.
- Local and Mobile Results: Track how you rank in different cities and on mobile devices.
- Competitor Tracking: See how up to 50 competitors rank for the same keywords.
- SERP Features: Get extra insights into featured snippets, image packs, and more.
- Reports and Integrations: Create white-label reports and connect AWR with tools like Google Looker Studio, Google Analytics, and Google Search Console.
What is Frase?
Frase is an AI-powered tool that helps you create SEO-optimized content. It looks at the top-ranking pages for a keyword and builds content briefs and outlines you can follow.
Key Features of Frase
- SERP Analysis: Frase studies what’s ranking on Google and shows you what topics and questions to include.
- AI Writing Tools: Use templates and custom AI prompts to write faster.
- Brand Voice: Train the AI to write in your unique style.
- Basic Collaboration Tools: Comment on content and manage workflows inside the platform.
- Integrations: Connect Frase to Google Docs or publish straight to WordPress.
Frase is trusted by over 30,000 users, including content agencies and small business teams.
AWR vs. Frase: Feature Comparison
| Feature | Advanced Web Ranking | Frase |
|---|---|---|
| Keyword Tracking | Yes, across 4,000+ search engines | ❌ Not available |
| Content Creation | ❌ No AI content tools | ✅ AI content briefs and writing support |
| Competitor Tracking | ✅ Up to 50 competitors per keyword set | ⚠️ Limited to top-ranking content only |
| AI Writing | ❌ Not included | ✅ Available |
| Integrations | Looker Studio, Google Analytics, GSC | Google Docs, WordPress |
Pricing Breakdown
AWR Pricing
| Plan | Monthly Price | Keywords | Features |
|---|---|---|---|
| Pro | $99 | 7,000 | Unlimited projects, market share, local tracking |
| Agency | $199 | 14,500 | 1-hour updates, white-label reports, Looker Studio |
| Enterprise | $499 | 35,500 | Priority support, developer API |
| Custom 50k | $700 | 50,000 | Dedicated manager, custom billing |
You can save 10% if you pay yearly. Bigger plans are available if needed.
Frase Pricing
Frase offers a free trial with 10,000 AI words. Ongoing use requires a paid plan:
| Plan | Monthly Price | Users | Docs | AI Words | Websites |
|---|---|---|---|---|---|
| Basic | $45 | 1 | 30 | Unlimited | 1 |
| Team | $115 | 3–9 | Unlimited | Unlimited | Unlimited |
| Enterprise | Custom | Unlimited | Unlimited | Unlimited | Unlimited |
Extra cost: Rank-Ready documents cost $3.50 each on all plans. API access is $40/month.
Key Insight: Frase is cheaper for content creation, while AWR is built for heavy-duty tracking.
What Users Say
AWR Reviews
- Crozdesk score: 87/100 overall, 84/100 user satisfaction.
- Pros: Deep data, good for agencies, white-label reporting.
- Cons: Takes time to learn.
Frase Reviews
- Trustpilot rating: 4.1/5 (most users rate it 4 or 5 stars).
- G2 rating: 4.8/5, based on over 300 reviews.
- Pros: Fast research, useful AI tools.
- Cons: Occasional AI glitches, some support delays.
When to Use Each Tool
| Situation | Use AWR | Use Frase | Use Both |
|---|---|---|---|
| Need daily rank tracking | ✅ | ❌ | ✅ |
| Monitor 50+ competitors | ✅ | ❌ | ✅ |
| Create SEO content quickly | ❌ | ✅ | ✅ |
| Manage client reports | ✅ | ❌ | ✅ |
| Need a budget tool | ❌ | ✅ | ⚠️ (Frase only) |
Final Verdict
If your main goal is tracking rankings and monitoring competitors, Advanced Web Ranking is a top choice. If you're focused on creating high-quality, optimized content faster, Frase is an excellent tool.
But if you want a full SEO setup—from tracking to content—use both together:
